The Top 10 Most Common Mistakes in Personal Branding

Many attempt to improve their personal brand without succeeding.

Numerous powerful personal brands today have endured trial and error before finally reaching their peak.

Regardless of where we are in this process, both time and resources can be saved by learning from the mistakes of others. 

We are all a personal brand whether we like it or not, and learning to navigate your personal branding can be very useful both personally and professionally.

Building your personal brand can be simple and rewarding, but also complex and frustrating. 

Having a strong, defined personal brand not only makes it easier to stand out from the crowd and attract the right jobs, it also helps finding the best partners and clients to work with. 

Wether you are self-employed or wish to emphasise your position as a current job applicant, you will benefit from developing your own personal brand.

Avoid these following mistakes and you will most likely find your brand-building experience easier, more rewarding and successful.

The most common mistakes you should avoid when building your personal brand are:

1. Believing that your personal brand is the same as your name, CV or appearance. A brand is not a name or a logo. 
2. Moving too fast.
3. Lacking awareness of the gap between your current and desired personal brand. How you are perceived today may not align with how your would like to perceived. 
4. Overcomplicating your personal brand. 
5. Trying to copy others instead of nurturing the real and authentic YOU. 
6. Underestimating the importance in maintaining a common thread in what you say and do.
7. Try to be correct and say the "right things" instead of being your TRUE SELF
8. Attempting to be liked by EVERYONE rather than having a clear audience or niche. 
9. Avoiding having a social media presence. 
10. Forgetting that EVERYTHING COMMUNICATES - even if you do not do it consciously. 

If I had to choose two of the most important points, I’d choose no. 5 - Trying to copy others instead of nurturing the real and authentic YOU and no. 7 trying to be correct and say the "right things" rather than being your TRUE SELF. . 

 When you try to copy others at the expense of being yourself you may quickly find yourself going down the rabbit hole. It requires both energy and effort to maintain an image that is not truly YOU, and it is most likely that people will perceive you as unauthentic. 

Try to avoid these mistakes and you will find it easier, more fun and you will achieve greater success.

Good luck with building your personal brand!

Remember, there is only one of you. You are truly unique.